Adidas experience – Westfield Stratford
LONDON BOROUGH OF NEWHAM
Client:
Type:
Services:
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Budget:
PRIVATE
RETAIL. SHOPPING CENTRE
PLANNING + WORKING DRAWINGS
BUILTITE
NOV 2019
£4m+
TEXT
A fusion of sports and architecture.
Nestled in London's vibrant Westfield Stratford, the Adidas Stratford store stands as an architectural design that seamlessly blends sports, culture, and innovation. With a football stadium-like design, the store exudes strength and dynamism, mirroring the grandeur of 1980s brutalist sports arenas.
Upon entry, visitors are greeted with an energising ambience that inspires exploration. Each section is dedicated to various sports, showcasing a wide range of Adidas products from running shoes to football jerseys, creating an interactive shopping journey. The open-concept design enhances the shopping experience and aligns with Adidas' commitment to supporting athletes at all levels.
Nestled in London's vibrant Westfield Stratford, the Adidas Stratford store stands as an architectural design that seamlessly blends sports, culture, and innovation. With a football stadium-like design, the store exudes strength and dynamism, mirroring the grandeur of 1980s brutalist sports arenas.
Upon entry, visitors are greeted with an energising ambience that inspires exploration. Each section is dedicated to various sports, showcasing a wide range of Adidas products from running shoes to football jerseys, creating an interactive shopping journey. The open-concept design enhances the shopping experience and aligns with Adidas' commitment to supporting athletes at all levels.
